MCR.Market

Whether you need to reduce the cost of your next capital equipment purchase or recover value from equipment you no longer use, your MCR Consultant brings the resources of MCR.Market directly to you.

A Growing Problem

Capital equipment accounts for a significant share of hospital and health system spending—approximately 20% of non-labor expenses. At the same time, equipment prices continue to rise, while overall capital-equipment spending is estimated to grow by 5–7% annually.

Healthcare organizations must continue investing in imaging, surgery, monitoring, automation, and other clinical technologies, but rising equipment costs can place increasing pressure on limited capital budgets.

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Hidden Costs

Many hospitals and healthcare facilities also own more equipment than they can fully use. Industry research suggests that 20–30% of capital equipment may be underutilized or idle; for specialized devices and multi-site systems, that figure can be even higher.

Equipment may sit unused when demand does not materialize, a service line changes direction, a temporary need passes, or leadership priorities shift.

The result is capital tied up in depreciating assets, valuable space consumed, and missed opportunities to recover value or place that equipment where it can be put back to work.

MCR.Market

MCR.Market helps healthcare organizations approach both sides of the capital-equipment equation: spending less when equipment is needed and recovering more value when equipment is no longer being fully utilized.

But we do it differently.

Rather than asking healthcare facilities to search another online marketplace, each participating facility works through its MCR Consultant.

When your organization needs capital equipment, your MCR Consultant searches the MCR Marketplace and our growing network of healthcare facilities, brokers, and resellers to identify available used, refurbished, and other cost-effective equipment options.

When your organization has unused or underutilized equipment, your MCR Consultant helps bring those assets into the MCR network and identify potential buyers who may be able to put that equipment back to productive use.

You do not have to search the marketplace. Your MCR Consultant brings the marketplace to you.

A Medical Capital Revolution—take a stand for smarter spend.

+ EST Hospitals - WW

+ EST Imaging Centers - WW

+ EST Surgery Centers - WW

More Than a Marketplace

The private MCR Marketplace works behind the scenes as a powerful sourcing and investment-recovery resource, connecting equipment needs with available equipment from healthcare facilities, brokers, and resellers.

The relationship extends beyond the equipment transaction itself.

Through the developing MCR Financial Network, clients can gain access to financing resources that may provide additional flexibility when acquiring capital equipment.

Through the MCR Purchasing Network, clients can connect with selected providers offering products and services that support the ongoing care, maintenance, service, repair, and transportation of healthcare capital equipment. These resources may include preventive maintenance and repair services, extended service solutions, replacement parts and related equipment support, as well as specialized logistics providers experienced in the safe handling and transportation of medical equipment.

The goal is to help healthcare organizations address more of the equipment lifecycle through a single MCR relationship—from acquisition and financing to ongoing support, relocation, disposition, and resale.

Your MCR Consultants

MCR Consultants are trained to become knowledgeable, dependable resources for the healthcare facilities they serve. Their preparation goes well beyond learning how to locate equipment. MCR Consultants complete extensive training covering the healthcare ecosystem, capital equipment categories, hospital stakeholders, procurement and value analysis, GPO relationships, capital planning and budgeting, clinical workflow, equipment utilization, regulatory considerations, and the financial impact of capital-equipment decisions.

Their mission is to develop a long-term understanding of each client’s organization, priorities, equipment needs, and challenges. Rather than simply presenting products for sale, an MCR Consultant works to identify practical opportunities to reduce capital spending, recover value from unused and underutilized equipment, explore financing options, and connect clients with qualified resources for equipment care, maintenance, service, repair, and transportation.

Over time, the goal is for the MCR Consultant to become a trusted extension of the client’s team—a familiar point of contact who understands the organization and can help connect a need or challenge with the right MCR resource.